What is the primary role of a “buyer's agent”?

The primary role of a buyer's agent is to represent and advocate for the buyer throughout the real estate transaction process. This relationship is typically established through a buyer's agency agreement, which outlines the responsibilities of the agent to act in the best interests of the buyer.

A buyer's agent provides valuable services, including helping the buyer find suitable properties, arranging showings, providing insights into market conditions, assessing property values, and negotiating offers. Their goal is to ensure that the buyer is well-informed and satisfied with their purchase. This advocacy is critical, especially in a competitive market, as a dedicated buyer's agent can help navigate challenges and secure favorable terms for the buyer.

In contrast, representing the seller's interests pertains to a seller's agent, while handling property appraisals typically falls under the purview of licensed appraisers, not agents. Negotiating mortgage terms is primarily the role of mortgage brokers or lenders, rather than real estate agents. Thus, the focus of the buyer's agent is distinctly on supporting the buyer's needs and interests in the real estate transaction.